Our Mission
We are setting a new standard for health and wellness in our community by ensuring access to healthy, nutritious food. Always.
At Real + Raw, our heart is set on bringing you the very best in clean, mindfully sourced organic foods and wellness products that nourish mind, body, and soul. We believe in the transformative power of balanced, whole foods and are dedicated to sourcing only the purest ingredients to support true health and wellness.
Our mission goes beyond providing organic, high-quality food. We’re here to foster a community that values wellness, quality, and connection, impacting lives locally and creating a space where like-minded individuals can thrive together.
Our Roots
Real + Raw is a wellness and lifestyle brand born from the heart of our family’s journey. Founded by Josh and Ashley Ross, our story began with a simple mission: to inspire and empower others to embrace a health-conscious lifestyle through whole food nutrition. Originally from Dallas, Texas, we relocated to the stunning Florida panhandle in 2021, bringing with us a deep commitment to health and community.
Our vision for Real + Raw emerged from our own experiences—transformative, holistic approaches to wellness that brought healing and vitality to our lives. With that inspiration, we set out to create a space that champions nutrition as the foundation for well-being, fostering a community rooted in health and mindful living.
Our family—Ty, Easton, and Addison—plays an essential role in our faith-driven business. Homeschooling has allowed us to grow closer and work side by side, making Real + Raw a true family endeavor. Each product we offer is carefully chosen to reflect the life we cherish on the Emerald Coast. We aim to ensure every guest not only makes nourishing choices but leaves with their heart full and spirit lifted.
